Sales and Marketing Director
Gumboots and mud was my childhood, having grown up on a farm in the Waikato, so I know all about farmers and how they tick. Especially after having ended up marrying a sheep and beef farmer on a high country station in the ranges of Gisborne! I completed a Masters Degree in Business, majoring in Marketing and Strategy at Canterbury University, and worked client side in the marketing department of the retail sector of Fonterra before working in ad agencies in NZ and in London including Whybin TWA Tequila. So you can see –marketing is my game. On my return from overseas, I settled down in the hills of Gisborne with my own marketing business consultancy called Viva Communications specialising in the rural industry. Then in 2003, AGAD Ltd, the mobile advertising specialists, was born. Viva was put to rest and AGAD has grown from strength to strength. With a family of 3 children and mad fishing husband there is never a dull moment on the farm, and when it’s time for some downtime, you’ll find me surfing, doing yoga or going for a run. People, passion and purpose is what I’m all about. Making a difference is what’s important. And remembering to take time to smell those roses.