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FMG wanted to target lifestyle block holders with a nationwide media campaign with a mixture of print, online and outdoor advertising. Using the truck mobile advertising, FMG were able to target lifestyle block holders in their region, as the trucks were assigned specific routes with tailored creatives. The campaign has been hugely successful and they have been in-undated with orders.
"FMG were really delighted with the outcome of using AGAD. It is a perfect fit for them and a great way to reach their target audience"
Erin Hughes, Media, StarcomWorldwide
"The combination of stock and freight trucks worked really well for our client, FMG, enabling us to reach rural areas of the Waikato."
Alex Tennant, Mediacom